The Impact of Nollywood on Youth Perception of Nigerian Culture in Akwanga Local Government Area, Nasarawa State
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Chapter One: Introduction
1.1 Background of the Study
Nollywood, Nigeria’s film industry, has become a significant part of the global film scene, producing films that address a wide range of cultural, social, and political issues. These films, particularly those depicting Nigerian culture, have the potential to influence public perceptions and shape the understanding of cultural values, traditions, and practices. In Akwanga Local Government Area, Nasarawa State, where cultural heritage plays a vital role in the community’s identity, Nollywood films have become a powerful force in shaping youth perceptions of Nigerian culture (Abubakar & Idris, 2023).
Despite its impact, the question of how Nollywood affects the perception of Nigerian culture, especially among the youth, remains largely unexplored in Akwanga. This study aims to investigate how Nollywood films influence the way young people view and engage with their culture, with a focus on how traditional values are portrayed and perceived.
1.2 Statement of the Problem
The rapid rise of Nollywood films has sparked debate over whether these films adequately represent Nigerian culture or promote foreign cultural ideals. This study seeks to understand how Nollywood films influence the youth in Akwanga, particularly in their perception of Nigerian cultural heritage, practices, and identity (Ibrahim & Ogundele, 2024).
1.3 Objectives of the Study
- To examine the portrayal of Nigerian culture in Nollywood films.
- To assess the impact of Nollywood films on youth perceptions of Nigerian cultural values and identity in Akwanga.
- To explore how Nollywood films contribute to the shaping of cultural pride and national identity among youth in Akwanga.
1.4 Research Questions
- How is Nigerian culture represented in Nollywood films?
- What impact do Nollywood films have on youth perceptions of Nigerian culture in Akwanga?
- How do Nollywood films influence youth engagement with cultural heritage and traditional practices?
1.5 Research Hypothesis
- Nollywood films positively influence youth perceptions of Nigerian culture in Akwanga.
- The portrayal of Nigerian culture in Nollywood films contributes to increased cultural pride and identity among the youth in Akwanga.
- Exposure to Nollywood films promotes the preservation and practice of traditional Nigerian values among youth in Akwanga.
1.6 Significance of the Study
This study will contribute to understanding the role of Nollywood films in shaping youth perceptions of culture, highlighting the importance of the film industry in promoting cultural heritage. The findings will be beneficial for filmmakers, educators, and policymakers seeking to preserve and promote Nigerian cultural values.
1.7 Scope and Limitations of the Study
This study will focus on the youth population in Akwanga Local Government Area, Nasarawa State, and their interaction with Nollywood films. Limitations include challenges in obtaining a representative sample of youth, and the diverse interpretations of culture among different individuals.
1.8 Operational Definition of Terms
- Nollywood Films: Nigerian films produced in various languages that depict diverse aspects of Nigerian society, including cultural themes.
- Cultural Perception: The way individuals or groups understand, interpret, and value the cultural elements of their society.
- Akwanga: A Local Government Area in Nasarawa State, Nigeria, characterized by a rich cultural heritage.
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